- With Google Analytics, Google Tag Manager, and Google Data Studio (now Looker Studio) certifications
- Set up Universal Analytics (UA), Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio dashboard reports for tracking purposes.
- Manages Google and Facebook ads for digital marketing campaigns.
- Performs research on current benchmark trends and audience preferences for Search Engine Optimization (SEO) and social media strategies.
- Suggests and implements new features to develop brand awareness like promotions and competitions.
- Recommends changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Tracks organic rankings and traffic to key site sections by measuring keyword positions, search volume, and overall site visibility using Google Analytics and other SEO tools.
- Works with the development team to ensure that SEO best practices are properly implemented on newly developed code.
- Keeps abreast with algorithm changes to quickly understand implications for the business and identifies necessary changes to maintain growth.
