PROFESSIONAL SUMMARY
Results-driven Virtual Assistant and Operations Specialist with experience in social media marketing, human resources, customer support, logistics coordination, and lead generation. Proven ability to manage business operations, support executives, and drive engagement and conversions through data-driven strategies.
Highly organized, detail-oriented, and tech-savvy, with strong communication skills and experience working with international clients. Adept at handling multiple tasks, managing teams, and improving processes in both remote and onsite environments.
CORE COMPETENCIES
1. Social Media Management & Content Strategy
2. Lead Generation & Outreach Campaigns
3. Email Marketing & CRM Management
4. Human Resources & Recruitment
5. Executive Assistance & Admin Support
6. Customer Service (Email, Chat, Phone)
7. Data Tracking, Reporting & Analytics
8. Logistics & Order Tracking Coordination
9. Team Leadership & Performance Monitoring
PROFESSIONAL EXPERIENCE
Social Media Strategist / Marketing Specialist
- Planned content calendars and executed marketing campaigns to boost brand awareness and lead generation
- Managed email marketing and outreach campaigns, nurturing leads and improving conversion rates
- Monitored analytics and optimized content based on performance data
- Managed multiple social media accounts and handled audience engagement
- Tracked KPIs (reach, engagement, leads) and adjusted strategies accordingly'
Human Resources Manager / Executive Assistant to the CEO
- Led full-cycle recruitment, onboarding, and workforce coordination
- Managed employee relations and ensured HR policy compliance
- Oversaw performance management, payroll coordination, and confidential records
- Provided executive and administrative support to the CEO
- Assisted leadership with staffing, operations, and organizational needs
UNIS Logistics Client Support
- Monitored shipment status across warehouse and delivery channels
- Updated tracking systems, CRM, and spreadsheets with real-time data
- Escalated delayed, lost, or damaged shipments to appropriate teams
- Ensured timely processing, packing, and shipping of orders
- Provided regular reports on delivery and logistics performance
Social Media Specialist
- Executed multi-platform strategies (Facebook, Instagram, TikTok), increasing engagement by 40%
- Managed content calendars, scheduling, and daily audience interaction
- Created branded visuals and short-form videos using Canva and CapCut
- Grew followers by 2,000+ organically
- Delivered weekly analytics reports to improve campaign performance
Social Media Marketing Manager
- Led a team of 10 outreach agents handling Instagram and Facebook engagement
- Closed 80–100 bookings monthly through personalized messaging
- Increased response rates by 60% using optimized scripts and tracking systems
- Reduced no-shows by 30% through consistent follow-ups
- Provided weekly reports and campaign insights
Customer Service Representative (Retail & Telco Accounts)
- Supported Walmart and AT&T customers with billing, returns, and account concerns
- Maintained 88–95% first-contact resolution rates
- Increased upsell performance by 12–15% through effective communication
- Met KPIs for quality, efficiency, and customer satisfaction
Online ESL Teacher
- Conducted 1,000+ one-on-one English lessons
- Improved student retention through engaging and personalized teaching methods
- Provided structured feedback and progress assessments
