I specialize in high-converting ads for DTC brands using a combination of creative strategy, consumer psychology, and AI-powered production workflows. I understand that winning ads are not just about “good editing” — they’re built around strong hooks, emotional triggers, pacing, pattern interrupts, and conversion-focused storytelling.
Beyond editing, I bring team leadership and management experience, including supervising editors, setting quality standards, providing feedback, and managing workflows. I’m highly independent and self-directed, able to operate autonomously while keeping projects aligned with business goals.
