Co-Founder of a Forbes-Featured Startup|VA Coach

Work Experience:
School of Virtual Assistance- Cebu (-----------)
Executive VA Coach
July 2024- Present

Responsibilities:
-Design and deliver training programs tailored to the needs of VAs.
-Focus on skills such as time management, communication, task organization, and the use of productivity tools.
-Assess the performance of VAs and provide constructive feedback.
-Create performance improvement plans when necessary.
-Help VAs identify and refine their strengths to align with client needs.
-Offer advice on career growth, professional development, and opportunities within the VA industry.
-Provide orientation on the tools and platforms they’ll be using.
-Offer strategies to handle difficult client situations professionally.
-Create guides, checklists, or courses that support VAs in excelling at their roles.
-Share industry trends and best practices to keep VAs competitive.
-Train VAs on commonly used tools such as project management platforms (e.g., ClickUp, Trello, Asana), communication tools (e.g., Slack, Zoom), and CRM systems.
-Stay updated on new technologies and share insights with VAs.
-Create a supportive community where VAs can collaborate and learn from one another.
-Maintain records of VA progress, training completion, and feedback.
-Provide reports to ----------- management on VA performance metrics and areas for improvement.

PIPIECO Bread and Pastry House (Pipie.co)
Co-founder/ Owner
October 2021- Present

Responsibilities:
-Create and implement a comprehensive marketing plan aligned with Pipie.co's business goals.
-Identify target audiences and establish clear objectives for campaigns and initiatives.
-Conduct market research to understand customer needs, preferences, and trends.
-Analyze competitors’ strategies to identify opportunities for differentiation.
-Plan and allocate the marketing budget effectively across various campaigns and channels.
-Develop a consistent brand voice, messaging, and visual identity.
-Ensure all marketing materials align with Pipie.co's brand guidelines.
-Address public inquiries and manage any potential crises to maintain a positive brand image.
-Oversee social media marketing, email campaigns, SEO/SEM strategies, and paid advertisements.
-Optimize the company website and online presence for better reach and conversion.
-Plan and execute promotional events, webinars, or partnerships to boost brand visibility.
-Delegate tasks effectively and ensure timely execution of projects.
-Work closely with sales, product development, and customer support teams to align marketing efforts.
-Track KPIs such as ROI, customer acquisition cost (CAC), website traffic, and conversion rates.
-Provide regular updates to investors on campaign performance and marketing achievements.
-Keep up with emerging marketing trends, tools, and platforms.
-Experiment with innovative ideas to keep Pipie.co ahead of the competition.

Malachisoft (-----------)
Co-owner/Founder
April 2016 - Present

Responsibilities:
-Anticipate scheduling conflicts and proactively resolve them.
-Monitor, sort, and respond to emails on behalf of the CEO.
-Highlight urgent matters and organize correspondence for easy access.
-Create, edit, and proofread reports, presentations, and documents.
-Maintain confidentiality and professionalism in handling sensitive information.
-Arrange and prepare for meetings, including agenda creation and note-taking.
-Ensure follow-ups and action items are tracked and completed.
-Use project management tools (e.g., ClickUp, Asana, Trello) to organize workflows.
-Monitor the status of ongoing projects and provide updates to the team.
-Maintain professional relationships by providing timely responses and solutions.
-Schedule and manage client calls or check-ins.
-Ensure client questions and concerns are escalated to the appropriate teams.
-Conduct research to gather information relevant to MalachiSoft’s business or projects.
-Present findings in an organized and actionable format.
-Maintain organized databases, files, and records.
-Ensure easy access to critical information for executives and tea-----------mbers.
-Assist with updates or content management for the company website.
-Develop templates, workflows, or SOPs to streamline recurring tasks.
-Manage invoices, receipts, and expenses.

Keekay (-----------)
Co-founder
March 2014 - March 2016

Responsibilities:
-Developed and executed the business plan, including short-term and long-term strategies for growth.
-Identified and capitalized on market opportunities in the beauty and e-commerce industry.
-Designed the brand identity, including logo, packaging, and overall brand voice.
-Ensured ----------- resonated with its target audience by aligning branding with customer values and trends.
-Curated a high-quality, diverse range of makeup products tailored to customer preferences.
-Negotiated partnerships with suppliers and manufacturers to secure competitive pricing and exclusive items.
-Launched and maintained a user-friendly, visually appealing online store.
-Oversaw website functionality, ensuring smooth navigation, secure payment systems, and mobile optimization.
-Developed and managed marketing campaigns across social media platforms, Google Ads, and email.
-Created content that engaged and attracted customers, including product promotions, tutorials, and influencer collaborations.
-Established systems to provide exceptional customer service and support, increasing customer satisfaction and retention.
-Analyzed customer feedback to improve product offerings and services continuously.
-Recruited, trained, and managed a team to handle daily operations, including order fulfillment, marketing, and customer support.
-Fostered a collaborative and innovative work culture that drove success.
-Managed the budget, monitored cash flow, and optimized operational costs to maintain profitability.
-Ensured timely delivery of products by coordinating logistics and supply chain operations.
-Greatest Achievement: Forbes Feature:
-One of the most remarkable milestones was achieving recognition in Forbes during -----------’s sixth month of operations. This feature highlighted the store's rapid growth, innovative e-commerce approach, and ability to stand out in the competitive beauty market.