Performance-driven Paid Ads Specialist with 4+ years of experience—2 years agency, 2 years in-house—managing Meta and Google Ads for B2C and B2B brands in e-commerce, services, and hospitality. Skilled in full-funnel strategy, creative testing, and optimization, with proven results: 18x ROAS for fashion, 358 call conversions for local services, and scaling engagement to 4M+ while generating thousands of leads. Combines analytical insight with creative execution to drive growth.