Hi, I’m Jenn! I’m a Creative Strategist with 2 years of experience helping DTC and e-commerce brands scale through performance-driven creative strategy, development, testing, and production. Experienced in audience research, creative strategy, direct-response messaging, creative testing, and performance analysis to identify winning concepts and scale what works.
My process starts with research understanding the target audience, their pain points, desires, objections, and competitor messaging. I then turn those insights into creative angles, hooks, concepts, and messaging designed to drive action.
Once creatives are live, I analyze performance data to understand what’s working, what isn’t, and why then use those insights to develop stronger variations and identify winning concepts.
For me, creative strategy isn't just about making more ads.
I turn customer insights into creative concepts that give people a reason to buy.
It's about testing ideas, learning from the market, and continuously improving the creative.
Skills & Tools I Use:
Meta Ads Manager
Lead Generation & Retargeting
Conversion Rate Optimization (CRO)
Audience Research & Ad Copywriting
A/B Testing & Scaling Campaigns
Canva, CapCut (for creatives)
ClickFunnels, -----------, GoHighLevel
Google Analytics & Meta Events Manager
AI tools (Claude, ChatGPT, Gemini)
Notion
