Executive Marketing & Communications Leader with 15+ years of experience driving brand growth, audience engagement, and revenue for major media and entertainment brands, including ABS-CBN. Proven track record in leading integrated marketing campaigns across digital, social, broadcast, and live events. Highly skilled in content strategy, audience development, and performance optimization using data, analytics, and
AI-powered tools. Experienced in cross-functional leadership, remote collaboration, and managing high-impact campaigns at scale for local and international audiences.
