I am an experienced Operations Director with over 16 years of leadership in operations, sales, and management, supported by 16 years of hands-on expertise in digital marketing and strategic
growth.My combined background in business operations and marketing enables me to build streamlined systems, scalable processes, and performance-driven strategies that improve efficiency, profitability, and long-term sustainability.Over the years, I have worked with startups, SMEs, and international teams—designing workflows, implementing automation, and leading cross-functional departments to achieve measurable growth. Having evolved alongside the digital marketing industry, I understand how to adapt to algorithm shifts, market trends, and emerging technologies that shape business performance.With a strong foundation in accounting and business administration, I bridge strategy and structure—ensuring that growth is not just achieved, but sustained.Core Expertise • Operations Management & Team Leadership • Process Design & Workflow Optimization • Strategic Planning & Performance Management • KPI Tracking & Revenue Optimization • Digital Marketing Strategy & Campaign Execution • SEO, Content Strategy & Conversion Optimization • Paid Media & Social Advertising (Google, Meta, TikTok, LinkedIn) •
Email Marketing & CRM Automation • Client Relations & Project CoordinationTechnical Skills & PlatformsOperations & Project ManagementAsana, ClickUp, Trello, Notion,
-----------, PeopleHum, Slack, Google Workspace (Docs, Sheets, Slides, Drive),Pipedrive, Zoho CRMDigital Marketing & SEOGoogle Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, Ubersuggest, RankMath, Yoast SEOAdvertising & Campaign ManagementGoogle Ads, Meta Ads Manager, TikTok Ads, LinkedIn Ads, Microsoft Advertising, Metricool, Hootsuite, Buffer<8efe80624d780eba0c6493ec
----------->
;Email Marketing & AutomationMailchimp, Brevo (Sendinblue), Klaviyo, GoHighLevel,
-----------, HubSpot, ActiveCampaignWeb Development & eCommerceWordPress, Shopify, Wix, BigCommerce, Beds24, Thinkific, Stripe, PayPalLeadership ApproachI lead with excellence, purpose, and clarity.I believe great leadership is not about control—it is about building systems that empower people to perform at their highest level. My approach combines: • Strategic vision with operational structure • Data-driven decision-making • Accountability through clear processes • Empowerment through scalable systems
