Job Title: Amazon DSP & PPC Specialist
Summary:
Hi, I'm a results-driven Amazon Advertising Specialist with over 2 years of hands-on experience in Amazon PPC (Sponsored Products, Brands, and Display) and more than 1 year of Amazon DSP (Demand-Side Platform) campaign management. Proven track record in driving revenue growth and optimizing ad performance for Amazon brands with annual sales ranging from 6 to 7 figures.
Professional Experience:
Amazon DSP & PPC Specialist
Avenue 7 Media | [Dates: May 2023 – June 2025]
Tenure: 2+ years
Strategically managed a diverse portfolio of high-performing Amazon advertising accounts, overseeing monthly budgets ranging from $10K to $50K.
Launched, optimized, and scaled Amazon DSP campaigns to target both built-in and custom audiences, improving ROAS and upper-funnel visibility.
Led full-funnel advertising strategies, combining Sponsored Ads with DSP to maximize brand reach and sales velocity.
Conducted in-depth keyword research, bid optimization, A/B testing, and competitive analysis to refine PPC performance.
Collaborated with brand managers and creative teams to develop compelling ad creatives and effective audience segmentation strategies.
Consistently exceeded performance KPIs including ROAS, TACoS, and CVR, while maintaining cost efficiency and growth.
Implemented advanced reporting frameworks using Amazon Advertising Console, DSP console, AMC data and third-party tools such as Intentwise and Pacvue.
Core Competencies:
Amazon PPC (Sponsored Products, Sponsored Brands, Sponsored Display)
Amazon DSP Strategy & Execution
Ad Budget Management & Forecasting
Keyword & ASIN Targeting Strategy
Data Analytics & Campaign Optimization
Audience Segmentation & Retargeting
Cross-functional Collaboration
Performance Reporting & Analysis
6–7 Figure Account Experience
Tools & Platforms:
Amazon Advertising Console
Amazon DSP Platform
Helium 10, Jungle Scout, Skai, Pacvue, Intentwise, and Scale insights
Google suites
Slack, Asana, Teamwork and other team collaboration tools
