I am a dedicated and goal-oriented SEO Specialist with proven experience in search engine optimization, technical audits, and content strategy. My background combines technical expertise, communication skills, and client management, allowing me to deliver measurable results for businesses seeking to strengthen their online presence.
I hold a Bachelor of Arts in Mass Communication with units in Master of Development Communication, where I developed strong oral and written communication skills, marketing knowledge, and advertising strategies. I also completed an Associate Degree in Information Technology, which enhanced my technical skills, research ability, and computer proficiency.
Professionally, I started in the BPO industry, working for two years as a Technical Support Representative and later as a Subject Matter Expert, where I guided teammates in resolving complex cases. I also worked as a Customer Service Representative, handling both voice and non-voice support including email communications. These roles built my adaptability, problem-solving ability, and customer-focused mindset.
In addition, I gained experience in Sales and Marketing while studying, taking on leadership responsibilities, training new staff, and performing administrative tasks. Later, I transitioned into Virtual Assistance for a U.S.-based firm, where I handled research, recruitment, client communication, and email management, while also leading a small team.
My career in SEO has allowed me to specialize in:
SEO Technical Audits – identifying site health issues and recommending solutions to improve rankings.
Keyword Research & Analysis – uncovering opportunities to boost search visibility.
On-page SEO – optimizing metadata, content, site structure, and internal linking.
Local SEO – optimizing Google Business Profile (GBP) and managing local citations.
Content Strategy – aligning topics with user intent and business goals.
Analytics & Reporting – tracking performance metrics and providing actionable insights.
I am highly skilled in using industry-standard tools including Google Analytics, Google Search Console (GSC), SEMrush, Ahrefs, Yext, Google Business Profile (GBP), and Google Tag Manager (GTM). These tools enable me to conduct comprehensive audits, measure performance, and implement data-driven SEO strategies.
With my combined background in communication, IT, and SEO, I bring both creativity and technical expertise to every project. I am passionate about continuous learning, adapting to new tools, and helping businesses achieve sustainable online growth through effective SEO strategies.
I look forward to contributing my skills and commitment to your team.
