I’m a Programmatic/Media Ops Specialist with about a year of hands-on experience running and optimizing digital ad campaigns. I’ve worked on setting up campaigns, choosing the right audiences and making sure everything is performing as efficiently as possible. Most of my day to day involves managing campaigns across display, video, and native ads using different DSPs. I regularly monitor performance (CTR, CPM, CPC, conversions) and make adjustments based on what the data is telling me whether that’s tweaking targeting, testing creatives or improving bids. Apart from programmatic display, I also bring over 5 years of experience managing paid ads campaigns with a strong focus on Google Ads. This background helps me look at campaigns more holistically from search intent to full funnel performance and apply strategies that actually drive results. I also have experience with retargeting, audience segmentation, and basic tracking setup like pixels. I enjoy digging into data, spotting trends, and finding simple ways to improve performance.
I’m still growing in the programmatic space, but I’m highly motivated, detail-oriented, and always looking for ways to improve campaigns and deliver better results.
