Summary:
4+ years of Digital Marketing specializing in Google Search, handling SMBs to B2B accounts with 5-figure monthly spend in different platforms, i.e., Google Ads, Bing Ads, LinkedIn Ads, StackAdapt, Facebook Ads, etc.
Google/Bing Ads:
- Keyword Research
- Campaign and Ad Group Build
- Campaign Creation and Setup
- Campaign Optimizations
- Campaign and Ad Group Level Negative Keywords (aka Keyword Sculpting)
- Bid Strategy Optimizations
- Negative Keyword List Building
- Regular Search Terms Review
- Keyword Optimization
- Ad Writing
- Account Audit
LinkedIn Ads:
- Campaign Group and Campaign Creation and Setup
- Demographics Targeting and Retargeting
- Demographics Review and Exclusion
Google Tag Manager (GTM)
- Event Tag Creation for Google Ads, LinkedIn Ads, GA4, etc.
- iFrame Form Submission Conversion Tags, i.e., HubSpot, Zoho, Calendly, etc.
- Google Ads Conversion Tag Creation
- GA4 Event and Conversion Event Tag Creation
- LinkedIn Insight Tag and Conversion Event Tag Creation
- Ecommerce GA4 Event Tag Creation
Google Analytics 4 (GA4)
- Data Analysis
- Path Exploration
- Specific Audience List Building for Retargeting, i.e., Remarketing, Non-Converters, etc.
