Are your Meta Ads reaching the right audience but failing to generate enough qualified leads or sales?
I’m a Meta Ads Creative Strategist and Facebook Ads Media Buyer who turns audience research, customer insights, and campaign data into advertising concepts designed to capture attention and encourage action.
My primary strength is creative strategy. I research the target audience, identify customer pain points, desires, motivations, and objections, analyze competitors, and translate those insights into creative angles, hooks, messaging, ad copy, and detailed creative briefs.
I provide creative direction and concept development for static images, carousels, videos, and UGC-style ads. I prepare the strategy, messaging, visual direction, scripts, references, and recommendations that graphic designers, video editors, or content creators can use to produce the finished advertising assets.
Because I also understand media buying, I can evaluate how each creative performs after it is launched. I use campaign data to identify winning messages, concepts, and formats and recommend what should be improved, replaced, tested, or scaled.
HOW I CAN HELP:
• Audience, market, offer, and competitor research
• Customer pain point, desire, and objection analysis
• Creative strategy and campaign messaging
• Creative angles, hooks, headlines, and ad copy
• Creative briefs for designers and video editors
• Creative direction for static, carousel, video, and UGC-style ads
• UGC scripts, talking points, and shot recommendations
• Creative references and visual directions
• Creative testing plans and test prioritization
• Creative performance analysis
• Facebook and Instagram campaign setup
• Lead-generation and eCommerce campaigns
• Audience testing and retargeting
• Campaign monitoring and optimization
• Performance reporting and recommendations
• Scaling recommendations for winning campaigns
MY CREATIVE STRATEGY PROCESS:
1. Research the audience, market, competitors, and offer
2. Identify customer pain points, desires, motivations, and objections
3. Develop distinct messaging angles and advertising concepts
4. Prepare hooks, copy, scripts, visual directions, and creative briefs
5. Coordinate with designers, editors, or content creators
6. Launch and test the creatives through Meta Ads
7. Analyze CTR, CPC, CPL, CPA, conversion rate, and ROAS
8. Use the results to guide the next creative iterations
INDUSTRIES I SUPPORT:
• Real estate
• DTC and eCommerce
• Aesthetic clinics and medical spas
• Local and service-based businesses
TOOLS:
Meta Ads Manager, Meta Business Suite, Canva, CapCut, Google Analytics, Google Sheets, Trello, Toggl, and Calendly.
I am organized, dependable, detail-oriented, and comfortable working independently or collaborating with business owners, designers, video editors, content creators, and marketing teams. I communicate clearly, take deadlines seriously, and base my recommendations on customer insights and campaign data.
I am available for part-time, long-term, and project-based opportunities as a Meta Ads Creative Strategist, Performance Creative Strategist, or Facebook Ads Media Buyer.
If you need someone who understands both creative strategy and campaign performance, I would be happy to discuss your business and advertising goals.
