Performance Marketing and Programmatic Campaign Specialist with 3+ years of experience managing end-to-end digital campaigns across programmatic (with up to $200K Media Budget) and e-commerce for beauty and lifestyle brands. I specialize in driving ROAS-positive growth through data-driven optimization and strategic media planning.
What I do best:
• Programmatic campaign management using DV360 and Genesis
• Performance marketing across Meta, TikTok, Lazada, and Shopee
• Budget ownership, optimization, and KPI delivery (ROAS, CPA, CTR, CPM)
• Client-facing reporting and performance storytelling
• Cross-functional collaboration with sales, creative, and commercial teams
I’m passionate about self-learning, scaling performance campaigns while maintaining strong brand alignment, and I’m currently sharpening my leadership and business strategy skills through my MBA.
Verified
