Hi, I’m Katherine Kith Labiga — a Google Ads, Meta Ads, and Marketing Manager focused on helping businesses generate quality leads, calls, and conversions through data-driven marketing strategies.
I specialize in paid advertising, campaign optimization, conversion tracking, and marketing systems support — making sure both the ads and the backend processes work efficiently together.
What I Do
• Plan, launch, and optimize Google Ads campaigns (Search, Display, PMAX, Demand Gen & LSA) focused on lead generation and conversion growth.
• Manage Facebook Ads to drive inquiries, engagement, and local business leads.
• Handle campaigns across different industries, including HVAC, retail, locksmith/car key replacement, real estate events, nonprofits, and local service businesses.
• Manage Google Ad Grant accounts to help nonprofits maximize their advertising opportunities.
• Set up and maintain conversion tracking using Google Tag Manager (GTM) and GA4 to ensure accurate reporting and performance insights.
• Conduct keyword research, search term analysis, A/B testing, bid optimization, and negative keyword refinement to improve ROI and reduce wasted spend.
• Create simple and actionable Looker Studio reports with clear performance insights and recommendations.
Marketing Operations & Technical Support
In addition to paid ads, I also support the technical and operational side of marketing by:
• Managing WordPress websites using ManageWP
• Monitoring and troubleshooting Zapier automations
• Supporting GoHighLevel workflows, pipelines, and CRM automations
• Monitoring Cloudflare DNS & SSL configurations
• Helping maintain smooth campaign operations, lead flow, and backend systems
I’m experienced in working independently, troubleshooting issues proactively, and improving workflows to support both marketing performance and team efficiency.
Why Work With Me
• Results-focused and detail-oriented
• Strong understanding of both advertising and marketing systems
• Proactive problem solver with a growth mindset
• Clear communicator who values collaboration and efficiency
• Committed to continuous learning and performance improvement
If you're looking for someone who can support both your paid advertising and marketing operations, I’d love to connect.
