I am a results driven Performance Marketing Specialist with over 5 years of experience planning, executing, and optimizing paid advertising campaigns across Google, Meta, LinkedIn, and TikTok. I specialize in customer acquisition, lead generation, and revenue growth for both B2B and B2C organizations across industries such as Real Estate, Recruitment, Human Resources, BPO, Food and Hospitality, and Digital Marketing.
My background spans agency, corporate, and freelance environments, allowing me to adapt quickly to different business models, budgets, and growth objectives. I have managed multi account portfolios and delivered measurable improvements in campaign performance through data driven strategy, audience targeting, creative testing, and continuous optimization.
I am experienced in end to end campaign management from market research and funnel planning to execution, reporting, and scaling, with a strong focus on efficiency, lead quality, and return on ad spend. I collaborate closely with stakeholders to translate business goals into actionable performance strategies that drive sustainable growth.
