Hey, I'm Hannah! I help B2B and B2C brands turn content into a consistent source of qualified traffic and leads through on-page SEO. I've been writing and optimizing content for about six years now, enough to know that good content does two things: (1) it helps someone actually solve a problem, and (2) it makes Google take notice.
My content process looks like this:
- Keyword research: I find high-intent, low-funnel opportunities that align with business goals.
- Search intent mapping: I match content format and angle to what users actually want.
- Content structure and readability: I build scannable and engaging articles that keep readers on the page.
- Internal linking: I connect content strategically to distribute authority and guide users deeper into the site.
- On-page elements: I write title tags, meta descriptions, and headers, with strategic keyword placement and semantic relevance.
- Content refreshes: I audit existing posts with updated keywords, better structure, and new insights.
What I bring is a deep understanding of search intent and how to map it to the buyer's journey, the ability to write for both humans and algorithms with engaging, authoritative content that follows E-E-A-T principles, and experience across a variety of industries. I adapt quickly to new audiences, master the voice, and understand what actually drives action in each.
If you're working on something interesting or need help with on-page SEO, feel free to message me!