" Help your customers buy into a product before they buy the product "
A Pre-sell page is a Landing Page, but a Landing Page may not always be a Pre-sell page.
The difference is in the purpose and goal.
Pre-sell Landing Page’s purpose is to warm up the audience to prepare them for sale. The ultimate goal of a landing page is to ease them into your Call to Action (CTA).
## Paid Traffic Ads and Pre-sell Pages
If you are in a business of running things online and you are serious in generating revenue, then you need to start using pre-sell pages, especially when you are running paid traffic ads.
According to this article by unbounce: `The average click-through rate (CTR) for an ecommerce search ad on Google is just 2.69%. Facebook -----------’t any better, with a 0.09% CTR across all ----------- gets worse as only 2.81% of people who click your Google ad will take action (like buying something) when they land on your website.`
To put it simply, only a few people from your paid ads will click on it, and only a fragment of that will take action or convert to a sale. You just don’t have the control over it except where the ad will take the customers to, that’s when the Pre-sell Page comes in.
Schedule a time with me and I will audit your offer or existing landing pages for free.
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