I started out as a PPC Assistant but is now a PPC Specialist in less than a year. I have handled a total of 10 Google Ads accounts so far.
Google Ads Campaign Types handled:
1. Search Campaigns
2. Display Campaigns
3. Video Campaigns
4. Performance Max Campaigns
Tasks:
• Created media plan proposals for clients (includes keyword research, negative keyword list, campaign structure, forecast, ad copies, etc.);
• Setup and build Google Ads campaign from scratch (includes GA and GTM setup);
• Budget Management and Pacing for all active accounts;
• Campaign Management:
- Hygiene tasks (updating of negative keywords, positive keywords/search terms harvesting, bid optimizations, campaign expansion or downsizing, etc.)
- Landing page checks and optimizations & conversion tracking checks)
- Ad strength optimization or new ad copy development)
• Creation of monthly reports or campaign performance reports via Google Looker Studio (formerly Data Studio).
