Seasoned writer and content manager with a strong SEO background who has successfully transitioned to a career in SEO. Experienced in leading editorial teams and training people on writing and on-page SEO. Nearly two decades of industry experience across a wide range of verticals, from beauty and financial publishing to managed IT, SaaS and cybersecurity.
Skills:
• Conducting site audits, audience analysis, keyword research, competitor research, competitive content analysis and technical SEO reviews;
• Establishing new SEO-relevant standard operating procedures within a company
• Writing and editing website content (landing or product pages), news and feature articles, email campaigns and newsletters, press releases, case studies and blogs;
• Content ideation and development based on the current needs and marketing goals of a company;
