I help DTC e-commerce brands and performance agencies scale paid social testing — turning briefs and hypotheses into high-converting AI UGC ad variations without waiting weeks for new footage.
I don't just execute creative, I direct it. Recent testing on a client's Meta Ads account lifted hook rate by 23% and cut CPA by 10% — through a repeatable process, not one-off luck. I run ~15 A/B and multivariate creative tests a week, hitting roughly a 20% win rate against control creatives, and write an average of 5 performance-driven briefs weekly, built on prior adset data, competitor reverse-engineering, and a structured library of 60+ hook patterns.
Every ad ships with a hypothesis: what mechanism it's testing and what metric it should move. That's the media-buyer lens I bring to creative — and I back it with full brief-to-execution production using the latest AI video stack, so you get client-ready creative at scale, not just concepts.
Creative Strategy
Hypothesis-driven hook testing · A/B & multivariate creative testing frameworks · Performance brief writing · Competitor research & ad reverse-engineering (Foreplay, Minea, Gethookd, Meta/TikTok Ad Library) · Translating Meta Ads Manager data into next-round creative direction
AI Video Production (Script → Final Cut)
Seedance 2.0, Gemini Omni, Kling, Higgsfield, Nano Banana, ElevenLabs — full pipeline from script and shot breakdown to finished AI UGC-style ad
Editing
Adobe Premiere Pro, After Effects, Photoshop, CapCut (5+ years)
Advanced AI
ComfyUI custom workflows, local model training, character-consistent LoRAs for repeatable on-brand output
