I am a people and process lead with other 7 years of agency and start up experience.
Career Highlights include:
- Led a global team of 30+ specialists across content and off-site SEO functions
- Strategized and implemented initiatives that helped increase monthly non-brand traffic by 1,000–4,000% for client websites
- Advanced from entry-level VA to department head within four years
Career Overview:
Within four years, I earned four promotions, progressing from a Virtual Assistant to heading a global team of 30 outreach and partnerships specialists. I’ve played a pivotal role in building and scaling operations, delivering high-volume client work, and developing the people and processes that drove the agency forward.
As Team Lead, I always make sure that people and process are balanced and in the forefront. I strategized and implemented outreach workflows that resulted in a 75% conversion rate; the highest-performing strategy the agency has recorded. On the people aspect, I introduced structured KPIs and performance systems to ensure accountability and alignment, while also prioritizing team culture. For two consecutive years, my team maintained 80%+ happiness scores on Friday Pulse, even while supporting over 20 active clients simultaneously, the highest workload we’ve ever managed as a department.
I’m passionate about leading people and building systems that work. I believe the best leaders know how to support, not micromanage and I’ve always made space for my team to grow and thrive while delivering top-tier work. I fully embraced the use of AI tools to improve team workflows, reduce manual lift, and scale operations with fewer resources ; all while maintaining quality and consistency.
Outside of people and process leadership, I bring a well-rounded background across digital marketing. I’ve worked on SEO strategy, link building, content creation, and client communications and I’ve also delivered work in graphic and motion design, helping bring campaigns to life with engaging creative.
With over 7 years of professional experience, I thrive in fast-paced, collaborative environments and am always looking for ways to improve, adapt, and evolve. Whether I’m leading a team, mapping a process, or executing a campaign, I bring clarity, consistency, and care to everything I do.
