Social Media Manager & E-Commerce Virtual Assistant | Shopify | Meta Ads | Email Marketing (Klaviyo) | Content Creation
I help e-commerce and service-based businesses manage their social media, online store, and customer communication — so the owner doesn't have to juggle everything alone.
Social Media Management: Managed full Facebook and Instagram operations for an e-commerce fashion and beauty brand — content calendars, captions, graphics (Canva), short-form video (CapCut), and daily community engagement.
Shopify / E-Commerce: Managed a live Shopify store — product listings, descriptions, images, and collections — keeping the catalog accurate and sales-ready.
<8efe80624d780eba0c6493ec45140364>Email Marketing (Klaviyo): Proposed and built an email marketing channel from scratch, including audience segmentation and automated flows, creating a new revenue stream for the business.
Meta Ads / Paid Social: Supported Meta Ads campaigns across multiple client accounts at a digital marketing agency — budget pacing, targeting, and performance reporting (CTR, CPM, CPA, ROAS), with accounts reaching up to 8x ROAS and cost-per-lead as low as $2.
Lead Generation & Outreach: Built a B2B lead-generation pipeline from scratch — prospecting, outreach scripts, and structured follow-up tracking.
Client feedback: "I can't say enough good things about Roy... he doesn't just execute tasks, he takes initiative and looks for ways to improve results without being asked." — Crystal Berry, Business Owner
Reliable, organized, and comfortable working directly with business owners without heavy supervision. Open to full-time or part-time, flexible schedule including graveyard shift.
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