I design and scale automation, CRM, and operating systems that drive measurable revenue growth for medspa and surgical businesses.
As Head of Automations and Systems, I lead the end-to-end architecture of lead management, booking, and sales workflows—combining GoHighLevel (GHL), Slack-based real-time lead routing, and KPI-driven reporting to create clarity, accountability, and predictable performance. These systems have helped teams scale efficiently, improve booking and show rates, increase close rates beyond 30%, and grow closed revenue from $45K to $181K within weeks, while expanding a six-figure active pipeline.
With 10+ years of cross-industry experience, I bring a practical, business-first approach to automation. My background spans software automation testing (process precision and QA), licensed life insurance customer support (high-trust client journeys), and social media management (automation-driven growth and attribution). This combination allows me to build systems that don’t just “work,” but directly support sales teams, leadership visibility, and profitability.
Areas of expertise:
Workflow Automations: intelligent triggers, follow-ups, and nurture sequences tied to revenue outcomes
Pipeline & Sales Systems: lead tracking, stage accountability, and conversion optimization
CRM Architecture (GHL): segmentation, tagging, and lifecycle design for scale
Slack & Tool Integrations: real-time alerts, ownership assignment, calendars, payments, and email
Optimization & Troubleshooting: identifying bottlenecks and refining systems as volume grows
