I'm going to save us both some time and skip the part where I claim to be "passionate about digital marketing."
My name is Ian. I'm a Performance Media Buyer specialising in Meta and Google Ads — and more specifically, in making sure your budget is actually doing something useful before we spend more of it.
I've spent 2+ years managing paid media accounts for aesthetic clinics, higher-education, and service providers across Singapore, Australia, and multi-country campaigns. The through-line in almost every account I've touched? The tracking was broken, the targeting was off, or both. I fix that first. Then we scale.
A few things I've done that might be relevant to you:
- Took a maid agency's Google Ads account from accidentally recruiting job-seekers (awkward) to a clean S$18 cost-per-employer-lead
- Spotted that men were quietly clicking a female-targeted clinic's ads and built a whole "blue ocean" strategy around it — CPR dropped to S$28.69
- Rebuilt a CRM-to-Meta data pipeline for a clinic selling a $9,000 procedure — leads went from 5/month to 6/week. Turns out the plumbing matters.
- Scaled student enrollment leads across 7 countries using Google PMax in markets where search volume was basically a sad tumbleweed and conversions was little to 0.
You might want to work with me if:
- Your ads are running but the results feel like a mystery
- You suspect your tracking is broken but nobody has told you exactly where
- You want a strategic partner, not just someone to boost posts and hope for the best
- You're okay with the occasional lame joke during check-in calls
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Not sure yet? Start with a $97 Ads Audit.
If you're not ready to commit to a full engagement — completely fair, we just met — here's a low-risk way to find out exactly where your account stands:
For $97 USD you get:
- A personal Loom video walkthrough (~5 mins) of exactly what I found in your account — no templates, no fluff, just your actual data.
- A written findings Google Doc so you have it on record.
- A 30-day action plan with specific, prioritised steps so you know what to fix first
You'll walk away knowing precisely where your budget is leaking and what to do about it — whether you hire me or not.
(Most clients, once they see the audit, decide they'd rather I just fix it. But no pressure.)
If you've read this far, your gut is probably already telling you something is off with your ads. Send me a message with the word AUDIT — let's find out what it is.
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I work fully remote on a flexible schedule. I communicate clearly, meet deadlines, and will not ghost you — which, based on some hiring stories I've heard, is apparently worth mentioning.
Certifications & Platform Experience:
Google ads Video | Google ads conversion optimisation | Google AI-powered ads | Google Display Ads | Google Search ads | Meta Ads — 2+ years hands-on campaign management
Tools:
Google Search Ads | Google PMax | Jotform | Zapier | Loom | Meta Pixel | Google tag manager | Lookerstudio
