Is your website losing traffic to competitors you know you should be outranking?
Yeah, that's frustrating. Let's fix that.
I'm Kelvin, a Senior SEO Specialist with 11+ years of experience helping businesses across the United Kingdom, Philippines, and Indonesia grow their organic presence across iGaming, hospitality, automotive, e-commerce, SaaS, and service sector industries. I handle the full spectrum of SEO, from strategy and keyword research to content planning, link building, paid search alignment, and cross-functional team leadership, with a deep specialization in Technical SEO.
I won't pretend SEO is magic. It's not. It's mostly finding out why Google is ignoring your perfectly good content, fixing the boring infrastructure stuff that nobody wants to talk about, and then building the strategy that actually compounds into real organic growth. That's what I do.
I work best with businesses that have solid products or services but haven't yet unlocked their organic potential, whether that's because of technical debt, a lack of SEO strategy, or both.
Here's what I've delivered for real clients:
• 281% increase in organic clicks and 407% surge in impressions for a UK service sector client through full technical infrastructure recovery. The culprits were trailing slash conflicts, pagination canonical errors, index bloat, and content cannibalization that were quietly eating crawl budget. Fixed all of it. The site ended up cited in both Google AI Mode and Google AI Overview, which was a nice bonus.
• 90% organic traffic growth in 12 months for a Philippines iGaming client by securing Top 1 to 3 rankings for high-value competitive keywords through deep technical audits, on-page optimization, silo architecture, and high-authority link acquisition.
• 20 to 30% YoY conversion growth for 6 consecutive years across 3 concurrent iGaming platforms in the Indonesian market. This includes navigating government-level ISP blocking through NAWALA domain recovery protocols that restored full search visibility within 2 to 3 days per incident. A challenging environment that required both technical precision and fast execution.
• Contributed to a cost-saving initiative by transitioning Technical SEO from an external agency to an internal team, an effort recognized by the Managing Director in a formal letter of recommendation.
What I can do for you:
Full SEO Strategy and Campaign Management. I build and own end-to-end SEO programs covering keyword research, topic mapping, content gap analysis, silo architecture, competitive intelligence, and scalable roadmaps aligned to your actual business goals, not just rankings for keywords nobody is searching for. I handle cross-functional team coordination and deliver clear, actionable reporting through GSC, GA4, and Ahrefs rank tracking that gives you a real picture of what's working and what's next. I keep you informed and involved at every stage, so you always know what's happening, what's been done, and what's coming next without having to chase for updates.
• Technical SEO Audits and Full Implementation. From crawl budget optimization and log file analysis to canonical architecture, redirect chain auditing, Core Web Vitals, and advanced JSON-LD schema markup covering Organization, Service, FAQPage, BreadcrumbList, and SameAs. I find what's broken, explain it in plain English, and fix it hands-on. The report is just the beginning.
• On-Page SEO and Content Strategy. Title tag and meta description optimization, heading structure, internal linking architecture, image optimization, and OpenGraph implementation across all key pages. I also write detailed content briefs that give your content team everything they need to produce pages that are built to rank from day one.
• Link Building and Off-Page SEO. High-authority outreach, digital PR, editorial placements, guest posting, and competitor backlink analysis to build domain authority that compounds over time. No sketchy stuff, just solid links that hold.
• Local and International SEO. Hyper-local market targeting, Google Business Profile optimization, LocalBusiness schema implementation, and advanced international frameworks including hreflang implementation for cross-border campaigns. I've run SEO across three different international markets across my career, so multi-market complexity doesn't scare me.
• GEO and AI Search Optimization. Entity-based SEO and advanced JSON-LD schema frameworks so your brand gets cited in Google AI Mode and Google AI Overview. I've done this for real clients with verified results to back it up.
My tech stack covers everything needed to audit, fix, and grow your organic presence:
• SEO Auditing and Analysis: Ahrefs, SEMrush, Sitebulb, Screaming Frog, Screaming Frog Log File Analyser, Majestic SEO, and Google Lighthouse
• Performance and Speed Testing: GTmetrix and Google PageSpeed Insights
• Analytics and Tracking: Google Search Console, GA4, Google Tag Manager, Google Looker Studio, and Hotjar
• Technical and Schema Work: HTML5, CSS3, JavaScript, JSON-LD Schema, WordPress, and Wix
• AI-Assisted Workflows: ChatGPT, Claude, and Gemini
• Project Management: -----------, Trello, ClickUp, Slack, Microsoft Teams, and Google Workspace
I've spent 11+ years working in highly competitive niches where ranking mistakes cost real money. Six consecutive years of sustained growth in the Indonesian iGaming market, Page 1 rankings across multiple international markets, and verified AI search citations don't happen by accident. They happen through consistent technical precision, strategic thinking, and execution that compounds over time.
I communicate clearly and consistently. You'll always get straightforward updates, honest assessments, and reports that are clear, actionable, and easy to follow.
I'm available for both full-time and part-time engagements with a fully equipped remote setup including backup internet and power, so you get consistent, uninterrupted delivery on every project.
If your site has untapped organic potential and you're ready to do something about it, let's talk. Feel free to message me to request my full case study or letter of recommendation and I'll send them over.
