Social Media Manager & Content Strategist | Reels, Content Systems & Organic Growth

Hi, I’m Catherine — a Social Media Manager and Short-Form Content Strategist focused on helping businesses turn content into visibility, engagement, and real inquiries.

I manage and create content across Instagram, Facebook, TikTok, Threads, LinkedIn, and YouTube Shorts. My approach is not just posting, but building structured content systems that connect attention, value, and trust to support real business growth.

Recently, I’ve been working with a CCTV and security business where I:

- Created short-form videos (Reels) using real installations to build credibility
- Developed educational content to increase awareness
- Improved performance through hooks, thumbnails, and structured storytelling
- Managed posting and engagement using Meta Business Suite
- Supported lead generation and email outreach

I’ve also developed portfolio-based strategies for real estate, Airbnb and hospitality, medical aesthetics, and luxury restaurant brands, demonstrating my ability to adapt content across different industries and audiences.

What I can do for you:

- Short-form video strategy (Reels, TikTok, YouTube Shorts)
- Content planning and execution
- Feed posts, stories, and thumbnails
- Facebook group posting and engagement
- Content repurposing across platforms
- Lead generation support and outreach

I use tools such as Meta Business Suite, Notion, Canva, CapCut, and Google Sheets to keep content organized, consistent, and aligned with business goals.

I focus on delivering structured, high-quality content that supports long-term growth — not just random posting.

If you're looking for someone who can handle both content creation and strategy, I’d be happy to help.