•Conducting keyword research
•Monitoring conversion rates
•Researching organic traffic numbers
•Monitoring and reporting search trends
•Looking at websites and social media pages to make recommendations
•Researching competitor websites and social media to identify areas of improvement
•Writing data-based reports
•Aiding organizations in link-building strategies
Providing input for creative teams to create SEO content
•Providing other teams within an organization with helpful advice about SEO strategies
•Optimizing web pages for mobile devices such as smartphones and tablets
•Updating outdated content
