As social media manager I should possess a wide range of skills to effectively perform my job. I have some important strategies that could help my client reach their goal and these are: Goal Setting and Strategy Development, Social media Marketing, Content Planning and Creation, Community Engagement, Social Media Advertising, Analytics and Reporting, my collaboration as an influencer, and communication skills. By applying these skills and strategies, I can help my client build a strong social media presence, engage their target audience effectively, and achieve their business objectives through social media channels.