Meta Ads Specialist and Media Buyer with experience managing Facebook and Instagram advertising campaigns for businesses across resorts, events, home services, contractors, beauty & salons, driving schools, and other local businesses.
I specialize in planning, launching, optimizing, and scaling Meta Ads campaigns that generate qualified leads and improve campaign performance. My experience includes Lead Generation, Landing Pages, Lead Forms, Direct Message Ads, Retargeting, Follow-Up Campaigns, Campaign Budget Optimization (CBO), and Ad Set Budget Optimization (ABO).
I've worked with both agency and freelance clients, managing multiple advertising accounts while collaborating with business owners, marketing strategists, designers, and content creators. I'm also experienced in creating creative briefs, ad angles, scripts, and static creatives using Canva, Zuops, ChatGPT, and other AI tools.
My background as a Programmer Analyst also gives me strong analytical and problem-solving skills, allowing me to make data-driven marketing decisions and optimize campaigns based on performance metrics such as CPL, CPM, CTR, ROAS, and conversion rates.
Tools I use regularly include Meta Ads Manager, Meta Business Suite, Canva, CapCut, ChatGPT, Claude, Slack, ClickUp, Jira, and Google Workspace.
I'm always eager to learn, take ownership of campaigns, and help businesses grow through effective performance marketing. If you're looking for someone who is proactive, detail-oriented, and committed to delivering results, I'd love to be part of your team.
