Responsibilities:
1. Develop and implement comprehensive digital marketing strategies to increase brand visibility, drive traffic, and optimize conversion rates.
2. Manage and optimize Google Ads campaigns, including keyword research, ad creation, bidding strategies, and performance tracking.
3. Create and optimize Facebook Ads campaigns, targeting specific audiences, managing budgets, and analyzing campaign performance.
4. Oversee web development projects, working closely with web developers to ensure effective website design, functionality, and user experience.
5. Utilize analytics tools and metrics to track, analyze, and report on key performance indicators (KPIs) to measure campaign effectiveness and make data-driven decisions.
6. Stay up to date with industry trends and emerging digital marketing techniques to continuously improve campaign performance and stay ahead of competitors.
7. Collaborate with cross-functional teams, such as graphic designers and content creators, to develop compelling digital marketing assets and content.
8. Monitor and optimize search engine optimization (SEO) efforts to improve organic search rankings and increase website visibility.
9. Stay abreast of changes in digital advertising platforms, algorithms, and policies to ensure compliance and maximize campaign success.
10. Identify and leverage new digital marketing channels and opportunities to expand our reach and engage with our target audience effectively.
