GoHighLevel (GHL) CRM Specialist | Workflow Automation & Backend Systems | US Service-Based Businesses

I help U.S.-based service businesses keep their GoHighLevel CRM organized and their automation running, so leads don't fall through the cracks.
For 14 months, I was the sole GoHighLevel operator for a U.S.-based painting contractor — managing a database of 900+ contacts, restructuring automation from single-touch sequences into multi-step email and SMS follow-ups, and fixing broken triggers and SMS delivery failures. I also designed a CRM audit and optimization proposal covering lead qualification, pipeline consolidation, and stage-triggered workflows.
In a separate project engagement, I delivered a complete 10+ page GoHighLevel website build following structured SOPs, integrating Google and Yelp reviews, custom map functionality, and backend CRM automations.
GoHighLevel CRM & Automation

Workflow automation setup, editing, and troubleshooting
Pipeline management, lead tagging, and CRM data integrity
Trigger optimization, delay timer adjustments, SMS/email follow-up expansion
Form integrations and website lead capture alignment

Website & Operations Support

GoHighLevel website builds and revisions
Google Workspace, inbox coordination, documentation, and SOP creation
Canva graphics and social content scheduling (Facebook, Instagram)

I work on ongoing monthly retainers, not one-time projects.
Portfolio: -----------lify.app