DIGITAL
? Led the end-to-end set-up of brand and marketplace e-commerce platforms during the 2020 pandemic, for Condura products (Shopify and Lazmall), including set-up of processes for stakeholders.
? Led the digital assets maintenance, content creation, and development of the ----------- website and Facebook page.
? Led the SEM and SEO initiatives for the Condura digital assets and ----------- EGRATED MARKETING COMMUNICATIONS
? In 2021, led the creation and launch of the multimedia “Iba Ang Pinoy” Condura brand campaign in ATL, digital, in-store, internal stakeholders, and dealers, which was Condura’s brand re-launch.
? Led the launch and implementation of “Coolturang Tahanang Pinoy” campaign in 2019, to introduce the Condura No Frost Refrigerator line through multimedia channels and marketing platforms, like advertising, PR, digital, influencers, events, and internal launch.
? Created Integrated Marketing Communications campaigns to help grow the Condura Refrigerator and Aircon brands, as well as help build category and product extensions:
o “Iba Ang Pinoy” in 2021
o “Tatag Pinoy, Tatak Pinoy” in 2020
o “Coolturang Tahanang Pinoy” in 2019
? Facilitated creation of brand and product architecture for Ref and AC brands and categories (direct cool, no frost, light commercial, window room AC, split type AC).
? Led content development for all collaterals, ATL, and digital ----------- DIA PLANNING/BUYING
? Shepherded crafting of 2019, 2020, and 2021 media strategies, in coordination with stakeholders (Brand Managers, Sales, Management, 3rd Party Agencies) and planned for budget together with Finance and Marketing Heads.
AGENCY MANAGEMENT
? Managed and coordinated communications, digital, PR, events, and media requirements with 3rd party agencies (Saatchi, Touch XDA, The Huddle Room, Amplified Solutions, Maxweb, Bliss).
PRODUCT DEVELOPMENT
? Led development and launch of new Condura products, including brand management.
