Works on the planning and execution of 360-degree Marketing Campaigns for local and Japanese brands. Tasks include Content Copywriting, Drafting or Proofreading Corporate Communications, Creating Press Releases, Setting Merchandising Spiels, and Aligning Brand Image & Tonality. Manages External Partnerships and seeding with Traditional Media, Online Press, and Influencers. Leads the coordination and implementation of Marketing Partnerships with notable partners on projects such as UnionBank Privilege Program, PAL Mabuhay Miles, and Singleton Social, and JCB. Works with the Brand Manager in handling the Social Media Pages of the brands in terms of Community Management, Cascading Reservations, Responding to Feedback, and Content Creation. Leads the Crisis Management of Online Complaints through professional communication with
customers and prompt coordination with action alongside the Quality Assurance Department. Spearheads the planning and execution of Marketing Events of locally recognized, notable projects such as National Pampering Day, National Hair-free Day, and the Relaunch of Vivere Salon BGC - the first eco-conscious premium salon in the Philippines, and Hideout Sessions: Jazz Night.
