Dedicated, passionate and strategic in maximizing resources with 18 years sales experience specializing in handling over-the-counter drugs.
Responsible for the creation of trade strategic direction, program implementations promoting to
local key accounts, chain accounts, drugstores, retailers, and direct-to-consumer promotion.
Responsible for developing and executing marketing strategies that will increase sales and profits by driving demand at the retail level.
Primary focus is on the needs of the trade, specifically on driving sell-through and ensuring that the brands are well-represented in the marketplace.
Work closely with sales teams, product managers, and other stakeholders to develop and implement effective marketing programs that deliver results.
Responsibilities includes analyzing market trends and competitive data, developing promotional campaigns and in-store marketing materials, managing budgets, and working with external vendors to execute marketing initiatives.
Leading the team in developing and executing effective marketing strategies that will result to driving sales and increasing profitability for the brands and the company.
I am equipped with the knowledge and experience to train and motivate the team with excellent execution of the programs with a goal to continuously create new business opportunities for the company and the brands.
