My background spans 16 years across both traditional SEO and the newer strategies of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), giving me a strong grasp of how search is evolving and how brands need to show up across both classic search engines and AI Search.
I've held SEO roles ranging from link builder to executive level, giving me hands-on experience on local, national and international SEO. This range has shaped how I approach every project — from technical audits and keyword strategy to content, link building, and Google Business Profile optimization.
I am equipped with skills far beyond just SEO, as I fully understand how digital marketing works and drives conversions, not just traffic. My focus has always been on turning search visibility into real business outcomes — leads, bookings, and sales.
Over the years, I've helped brands become the most recommended choice in their industry across AI platforms like ChatGPT, Perplexity, Google's AI Mode, and Gemini, while consistently achieving Google Map 3-Pack rankings and top search result positions for key target keywords. I've led SEO strategy across pharmaceutical, e-commerce, industrial, and service-based industries, managing everything from technical optimization to full campaign execution.
What I bring to the table:
🔹 Technical SEO — audits, crawling/indexing, page speed, structured data
🔹 On-Page & Off-Page Optimization — content, internal linking, backlink strategy
🔹 Generative & Answer Engine Optimization (GEO/AEO)
🔹 Local SEO — Google Business Profile, Map Pack rankings
🔹 Tools: Ahrefs, Semrush, Google Search Console, Screaming Frog
🔹 CRO, KPI tracking, and Google algorithm analysis
I hold a Bachelor of Science in Computer Science from Universidad de Zamboanga. I'm always glad to connect with fellow marketers, business owners, and teams looking to grow their organic and AI search presence.
Connect with me and let's discuss how we can move forward with your goals.
