I'm a digital marketing and operations specialist with 4+ years managing Facebook/Meta ad campaigns, CRM systems, and operational workflows for clients in Singapore.
My work sits at the intersection of marketing and ops... I run campaigns, but I also build the systems and processes that make campaigns repeatable and scalable.
What I bring to a role:
Campaign management
– End-to-end Facebook/Meta ad campaigns: audience strategy, creative direction, copy, launch, tracking, and optimization
– Structured ad testing using angle-based frameworks and performance libraries
– Experience working with interior design firms targeting high-intent homeowner audiences
CRM & systems
– Built a multi-table Airtable CRM from scratch: lead tracking, installment management, batch organization, license management, awards, and a live sales dashboard
– Designed a Traffic Launch SOP and Ad Testing Framework used by the full team
– Built a Winning Creative Library to turn ad performance data into actionable creative decisions
Automation & tools
– Used n8n to automate marketing workflows and reduce manual handoffs
– Use AI tools (Claude, ChatGPT) daily for documentation, copy drafts, and process building
– Comfortable in: Meta Ads Manager · Airtable · n8n · Figma · Slack · Google Workspace
Team & operations
– Managed VA recruitment end-to-end: test task design, evaluation meetings, team fit assessment
– Collaborated directly with senior marketing leads on campaign strategy and creative production
I work best in roles where there's a real system to build, a process to improve, or a campaign to scale. I'm equally comfortable executing and strategizing.
