Skills Summary
AEO and GEO Audit:
- AI bot accessibility - Robots.txt Directives
- Server-Side vs Client-Side Rendering reviews
- Answer-First Paragraphs
- Question-Based Headings
- Lists & Definition Patterns
- Factual Density Ratio
- HTML Comparison Tables
- Primary Source Citations
- Structured Data & Schema Markup
- Original Insights & Data
- Author Credentials
- Content Freshness Dates
SEO:
- Website Audit
- SEO Strategy and SEO Action Items
- Competitor Analysis and KW Gap Analysis
- Keyword Research (including AI overviews)
- KW URL Mapping
- Content Strategy & Content Calendar
- On-page Optimization (Slug, Meta Titles, Descriptions, H1, H2, Body, Image Alt)
- AI Optimization (includes AI audit, suggestions for AI improvements, and implementation)
- Blogs/Articles Creation via AI (processed through Grammarly, Hemingway, HumanizeAIpro)
- SEO Error Fixing
- GSC Error Fixing
- Internal Linking and Anchor Text Planning
- Schema & Canonicals
- CRO (Conversion Rate Optimization) Audit
Local SEO:
- Google My Business (Google Business Profile)
- Checking if the Business Name is appropriate and correct
- Optimizing Business Description based on offered products and services
- Selecting the best Primary Category (considering what competitors are also using)
- Selecting the best Secondary Categories to target specific services offered
- Reviewing NAP for consistency
- Adding appropriate service areas (around a 40-mile radius)
- Checking frequency of reviews and possible opportunities for optimized replies
- Checking Q&A section for optimization opportunities
- Filling out services/products section and making sure to add useful descriptions
- Posting weekly updates in GMB Profile
- Updating recent photos for fresh content
Off-page SEO:
- Competitor Backlinking
- (Q&A, blog comments, bookmarking, directories, business listings, reddit, etc.)
- Guest Posting
- Link Insertions
- Broken Backlink Recovery
- Broken Link Building
WordPress Drafting, Optimization, and Scheduling
(Shopify, Squarespace, Wix, and other CMS included):
- Check if the proper focus KW has been selected
- Check if the focus KW and alternative KWs have been inserted in the right places (Headings, Title, etc.)
- Create proper Meta Titles and Descriptions
- Check KW density, applying minor changes to optimize KWs better, and make sure the blog still flows naturally
- Add proper images from free stock photo sites or client's Drive
- Add proper alt text and image descriptions
- Add internal links and proper anchor texts
- Edit the overall format to make it easy to read and pleasing to the eyes
- Previous clients use SurferSEO as part of the optimization process - I can also cater to this
- Final review of grammar, spelling, readability, and context
- Submit newly published blogs to GSC for indexing
- Monitor blog KPIs after publication
SEO Tools:
- SEMrush / Ahrefs
- Screaming Frog, MOZ, Page Speed Insights, Lighthouse, GTmetrics
- SurferSEO, Grammarly, Hemingway, HumanizeAIpro
- Google Analytics, Google Search Console, GTM, Data Studio
- GMB / Google Business Profile
- Yoast / RankMath
- Inspectlet / Hotjar
- PMS tools such as ClickUp, Favro, Trello, Basecamp, Asana, Monday, etc.
- Communication Tools: Slack, Roam, Teams, Skype, etc.
- ActiveCampaign / SendinBlue / Mailchimp
- Others
