If your business isn't showing up in Google search results — or in AI-generated answers on ChatGPT, Perplexity, or Google SGE — you're invisible to your next client. I fix that.
I'm Lou, a Content & SEO Strategist specializing in AEO (Answer Engine Optimization), AIO (AI Search Optimization), SXO (Search Experience Optimization), and Technical SEO. I combine search strategy with hands-on execution so you don't just get a plan — you get results.
Currently working as Content Strategist & SEO Specialist at Cognitrex, a Canadian enterprise L&D platform, where I improved the homepage SEO score from 33/100 to 87/100, wrote AI-answer-optimized web copy, and built the CEO's full digital presence for search visibility.
What I can do for you:
1. SEO Content Strategy
I audit your existing content, identify keyword and intent gaps, and rewrite or create pages structured to rank in both traditional search and AI-generated results. Every piece I produce is optimized for readability, search intent, and AEO formatting.
2. Technical SEO & Metadata
I write and optimize meta titles, meta descriptions, page excerpts, and on-page copy using tools like Yoast SEO, RankMath, and Google Search Console. I ensure your site sends the right signals to search engines and AI crawlers.
3. AEO & AI Search Optimization
I structure content specifically to appear in featured snippets, People Also Ask boxes, and AI-generated answer panels — the new frontline of search visibility that most businesses are completely ignoring.
4. Executive VA & Digital Presence
I also support founders and CEOs who need both strategic SEO thinking and reliable daily execution — from calendar and inbox management to LinkedIn content, Google Business Profile setup, and personal brand building.
I bring a business owner mindset to every engagement. I'm not looking to clock hours — I'm looking to move the needle for your business.
Tools I use: Google Search Console · Yoast SEO · RankMath · Ahrefs · SEMrush · SurferSEO · WordPress · Framer · Canva · GoHighLevel · Google Workspace · ClickUp
