The role involves managing client SEO and content setup, including creating and configuring accounts in GA4, GSC, GTM, and BrightLocal. Responsibilities include setting up Google Drive folders for client content, fixing indexing issues, removing website animations, and implementing Schema on key pages. The position supports SEO specialists by formatting and sending keyword strategies, implementing SEO sitemaps, and optimizing GBP listings with business and service descriptions. Additional tasks include managing content approval and implementation, adding images to blog content, and optimizing on-page elements like alt text, meta descriptions, and title tags. Link building is also a key responsibility, particularly in creating online citations in BrightLocal.