SEO Specialist with 2+ years running search strategy for a Norwegian B2B SaaS platform, a multi-location Australian Digital Marketing Agency, and white-label technical SEO for UK agencies. I build search systems that produce qualified traffic and leads — then automate the reporting and follow-up around them.
Recent results
Grew organic clicks 31% and impressions 248% quarter-over-quarter for a B2B SaaS client through content restructuring and cannibalization fixes
Earned a Preferred citation in Google AI Overviews within hours of publishing, using AI search optimization (AEO/GEO) structure
Cleaned a toxic backlink profile with a 197-domain disavow and rebuilt anchor text distribution
Delivered full technical SEO audits and remediation roadmaps across multiple local service businesses
What I do
- Technical SEO: crawl audits (Screaming Frog), indexation and coverage issues, Core Web Vitals, schema markup, canonicals, redirect mapping, site architecture
- Keyword research & content strategy: search intent mapping, topic clusters, semantic SEO, keyword-to-URL mapping, content briefs
- On-page SEO: title tags, meta descriptions, heading structure, internal linking, entity optimization, content refresh audits
- Off-page SEO: backlink audits, toxic link cleanup, disavow files, safe white-hat link building, competitor link gap analysis
- Local SEO: Google Business Profile optimization, local citations, multi-location and service-area pages
- AI search optimization: structuring content to be cited in Google AI Overviews, ChatGPT Search, and Perplexity
- Reporting: Google Search Console, GA4, Looker Studio dashboards, monthly performance reporting
Automation & systems
SEO work generates a lot of repeatable process. I automate it: lead capture and nurture sequences (email/SMS), CRM workflows in GoHighLevel, reporting pipelines, and content QA processes — built in Zapier, Make (Integromat), and n8n.
Tools: Google Search Console, Google Analytics 4, Looker Studio, Ahrefs, Semrush, SEMrush, Screaming Frog, Ubersuggest, Google Business Profile, Bing Webmaster Tools, WordPress, Elementor, GoHighLevel, Zapier, Make, n8n, Google Sheets, Notion
Industries: SaaS, dental clinics, law firms, real estate, finance and mortgage brokers, e-commerce, local service businesses, digital agencies (white-label)
How I work: clear written communication, honest timelines, no guaranteed-ranking promises, data before opinions. I work across Australian, European, and UK time zones and I'm comfortable owning SEO end-to-end rather than waiting for task lists.
Available for a long-term role. TimeProof enabled. Portfolio and sample audits available on request.
