Experienced growth marketing professional with digital marketing background since 2015, handled digital media campaigns and have specialized in acquisition-focused growth strategies in fintech companies.
In my last 2 roles, I have expanded my growth marketing experience to driving other growth metrics such as activation, retention and resurrection of users.
Skills in: DIGITAL MARKETING- strategy & planning- execution & optimization- reporting & analysis
PERFORMANCE MARKETING- acquisition & retention campaigns- SEM acquisition campaigns
GROWTH MARKETING- Acquisition strategies- Onboarding & activation strategies- Retention and Resurrection strategies- GTM campaigns- User Journey Optimization- in-app UX improvements
