B2B Marketing Data Analyst delivering end-to-end reporting and analytics across diverse CRM, marketing, and BI ecosystems for multiple concurrent clients. Designs reliable SQL/warehouse datasets; automates executive-ready dashboards (Power BI, GA4/Looker Studio, and comparable platforms); and establishes lifecycle KPIs and reporting cadence. Manages CRM operations—data quality, property mapping, and lifecycle staging (INQ, MQL, SAL, SQL, WIN)—while orchestrating integrations from landing pages/forms through tracking and ETL into the warehouse and BI. Leads data-flow/CRM integrations and workflow design, implements UTM governance and event tracking (GTM or equivalent), builds webhooks/APIs and data pipelines, and applies robust transformations (Power Query or equivalent). Creates and develops campaign analysis, pipeline analysis, and web analysis to ensure consistent, attribution-ready insights across tools and vendors.
