Optimize websites and content for better rankings and visibility in search engines (i.e. Google).
• Keyword research -
Optimize content and pages for the right terms through analyzing keywords using tools and data to identify low competition, high-value targets that align with business goals.
• On-page optimization - Provide recommendations to improve on-page elements (i.e. titles, headers, content, etc.) to improve ranking potential based on search engine algorithms.
• Off-page optimization - Research and suggests high-quality sites to reach out for backlink opportunities that will increase domain authority.
• Technical SEO - Audit sites for indexing issues, fix technical errors, reduce page speed and improve site architecture for better crawlability.
• Content optimization - Optimize written or visual content for both users and search engines, improving readability, engagement and SEO value.
• Local SEO - Optimize Google My Business listings and local citation sources to improve local pack rankings.
• Reporting & analysis - Track and analyze key SEO metrics (i.e. rankings, traffic, conversions) to gauge performance and identify new opportunities.
Produce well-researched, engaging, and strategically optimized content across a variety of formats, from blog posts to social captions.
• Research - Research any topic and various resources to gather information.
• Outlining - Structure and outline content for optimal flow and organization.
• Drafting - Write first drafts for various formats (i.e. blog posts, and articles, etc.).
