Social Media Manager & Strategist | Content Strategy, Audience Growth & Engagement

I focus on building hook-driven, retention-led content systems that grow engagement, reach, and audience behavior across Instagram and TikTok.

I have hands-on experience in end-to-end social media ownership including content strategy, planning, execution, and performance optimization. I’ve worked across client and brand environments where I was responsible for turning insights and analytics into actionable content decisions that improved visibility and engagement.

Core competencies include social media strategy, short-form content planning and execution, Instagram and TikTok growth, audience engagement, brand positioning, analytics-driven optimization, campaign coordination, and workflow systems.