I'm Michael Lagumbay Pastors, an A+ Growth Operator and Executive Virtual Assistant with nearly 4 years of experience helping real estate professionals, business owners, and digital brands across the US, Canada, Australia, and the UK run smoother through better systems, marketing, and CRM management.
Core Expertise:
1. GoHighLevel (GHL) CRM setup, pipelines, workflows, and automations
2. Email and SMS marketing automation (GoHighLevel, ConvertKit, Flodesk, Mailchimp)
3. Real estate virtual assistance: listing coordination, transaction support, MLS-related tasks
4. Lead generation, nurturing, and follow-up systems
5. Social media management across Facebook, Instagram, TikTok, YouTube, and LinkedIn
6. Canva graphic design and branded marketing materials
7. Executive assistant support: calendar management, inbox triage, document organization
8. Zapier integrations and third-party platform connections
9. SOP documentation and workflow optimization
10. AI tools (ChatGPT, Claude, Perplexity) for research, content, and efficiency
Recent Work:
I recently supported a North American conference marketing operation as a freelance VA, managing end-to-end campaign execution, CRM management, and marketing automation. This included building email and SMS retargeting campaigns in ConvertKit and GoHighLevel, setting up Zapier automations connecting Nunify, ConvertKit, GHL, and Bitly, and delivering a VoIP dialer comparison report that was adopted directly by the client.
In real estate, I've supported US based agents and teams with listing campaigns, newsletters, CRM pipelines, and lead nurturing systems, consistently keeping leads warm and clients informed.
Why Work With Me:
I operate as an A+ Growth Operator because I don't just complete tasks, I look at the systems behind them and ask whether they're actually working. I've caught automation gaps before they cost a business real leads, rebuilt broken workflows without being asked, and documented processes clearly so teams aren't dependent on me to keep things running. I'm detail-oriented, proactive, and comfortable managing multiple priorities across marketing, CRM, and admin functions simultaneously.
If you're looking for a long-term virtual assistant who understands both the technical systems and the marketing strategy behind a growing business, I'd welcome the opportunity to connect.
Available ASAP. Open to any timezone with advance notice.
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LinkedIn: -----------/in/michael-pastors-3135b5283
Verified
