I build simple automations that save marketing teams time. I come from digital advertising, and along the way I got good at one specific thing: spotting the repetitive work that quietly eats a team's hours, then building a small tool to take it off their plate.
My approach is straightforward — Spot the inefficiency, Build the fix, Save the time. I'd rather build something narrow that genuinely works than promise more than I can deliver.
Three things I've actually built (all are on my site):
• Content Repurposer — turns one piece of content into platform-tailored posts, with rules that keep the core message locked and won't invent facts.
• Drift — a personal engagement-awareness tool that flags when work has drifted from what was originally agreed.
• Onboard — a config-driven tool that builds a personalized, sequenced onboarding plan for each new hire—pulling the right topics for their role and account, ordering them logically across Day 1 through Week 3, and filling in their personal details—then outputs a branded PDF.
You can learn more about them here: charliecanson-portfolio.vercel.app
I'm early in this transition and honest about that — but I learn fast, I test against real output, and I don't ship things I can't stand behind. If your team has repetitive work that should be automated, I'd like to help.
