Email Copywriter focused on DTC, ecommerce, and direct-response email marketing.
I write conversion-focused email copy built around customer research, brand voice, product positioning, objections, and the action each email needs to drive.
I’ve completed 30+ structured training and spec projects covering:
• Welcome & nurture sequences
• Abandoned-cart recovery flows
• Promotional email campaigns
• Lifecycle email strategy
• Subject lines & preview text
• Customer & competitor research
• Hooks, angles & objection handling
• Brand voice adaptation
• Offer positioning & CTAs
Selected ecommerce projects:
Soul CBD — 3-Part Abandoned Cart Recovery Flow
Created a three-email sequence using reminder, friction reduction, and offer reinforcement to move the reader back toward checkout.
Charlotte’s Web — 5-Part Welcome & Nurture Flow
Structured a lifecycle sequence to educate new subscribers, build trust, address uncertainty, and move them toward product consideration.
Cornbread Hemp — 2-Part Mother’s Day Promotional Campaign
Developed seasonal promotional angles and conversion-focused messaging for a DTC ecommerce offer.
My copywriting training includes Email Underground Intensive, Modern Filipino Copywriting 101, and Copywriting Dojo Philippines, with additional study in direct response, customer psychology, lifecycle email, and campaign strategy.
My background as a registered nurse has also trained me to research carefully, communicate clearly, work under pressure, manage priorities, and take responsibility for deadlines.
Important: My current portfolio is primarily structured training and spec work. I do not claim live client revenue or campaign results I haven’t earned yet. I’m now looking to bring this foundation into professional ecommerce/email marketing work where I can contribute, receive feedback, and improve through real campaign data.
Best fit:
DTC & Ecommerce • Health & Wellness • Consumer Brands • Email Marketing Agencies • Performance-Focused Teams
Portfolio: -----------
LinkedIn: -----------/in/kevinandrewnicolas
If you’re looking for a research-first email copywriter who takes feedback seriously, learns quickly, and is committed to producing stronger work with every campaign, feel free to message me.
