Lifecycle Marketing professional with 9 years of experience across CRM, email and SMS
marketing, marketing automation, analytics, and paid acquisition. Experienced in auditing and
optimizing customer journeys, ensuring data integrity across systems, and supporting
cross-functional execution from strategy to deployment. Previously led a paid media team and
now operate at the intersection of lifecycle strategy, technical execution, and performance
analysis. Recognized for adaptability, structured problem-solving, and strong ownership in
fast-paced environments
