As a Digital Marketing Specialist with a strong passion for social media marketing, I bring expertise in crafting and executing social media strategies that elevate brand awareness, engagement, and growth. With experience managing diverse platforms, content creation, and analytics, I blend creativity with data-driven approaches to drive impactful campaigns.
I specialize in developing social media strategies aligned with brand goals, creating engaging content using tools like Adobe Creative Suite and Canva, and analyzing performance through platforms such as Google ----------- and Facebook Insights. My skills extend to paid social media campaigns, audience segmentation, and A/B testing, allowing for continuous optimization and ROI improvement.
In my role as a PhilHealth Accounts Information Management Specialist, I also served as a Social Media Marketing Specialist, successfully increasing engagement by 90% and follower growth by over 1000. I managed content calendars, conducted performance analyses, and collaborated with creative teams to ensure brand consistency. My background is supported by certifications in Social Media Marketing and Google Analytics, along with a degree in Education.
